About Us

About Eatbook.sg

Eatbook is Singapore’s leading food discovery brand, helping locals decide where and what to eat. From Google to social media, YouTube, and Telegram, we stand out with our omnichannel ability to reach food-loving Singaporeans at every touchpoint.

Since 2015, our honest reviews and beautifully shot videos have built a loyal following, driving 9.6+ million views monthly across 7 platforms.

In 2022, we introduced a two-tier decal system to celebrate local eateries. The As Seen On Eatbook decal spotlights featured restaurants, while Eatbook Recommends is our seal of approval for top-rated spots—boosting their visibility and brand perception.

With our unmatched reach and trusted recommendations, Eatbook shapes how Singaporeans discover great food.

Feel free to contact us via email:

• Advertising matters: Joseph – sales@eatbook.sg
• Editorial matters: Beatrice – hello@eatbook.sg

The Eatbook Code of Ethics

90% of the places Eatbook writes about are visited anonymously. We sometimes accept media tastings as that’s the only way to get a sneak preview or meet the chefs. Regardless, we will always declare at the bottom of our articles if it was an undercover review, media tasting, or a piece done in partnership with a restaurant. And no matter which, we will:

1. Give honest reviews and ratings. We have given the restaurants we were hosted at a 5/10.
2. We will not unfairly criticise any F&B outlet in Singapore. If there’s an issue, we will provide feedback tactfully.
3. We will not accept monetary compensation in exchange for writing reviews that compromise our editorial integrity.
4. We will provide readers with information to the best of our ability.

How Eatbook Gives Ratings

• 5 & 5.5: Average, your friends would not want to know about it.
• 6 & 6.5: Okay, try it if there’s nothing else to eat in the area.
• 7 & 7.5: Not bad, worth a visit.
• 8 & 8.5: Good, worth recommending to your friends.
• 9 & 9.5: Great, worth standing in line for.
• 10: Close to perfection, worth going broke for.

Eatbook’s Social Media Channels

We have 243,000+ followers on our Facebook page, 94,000+ followers on Instagram and 115,000+ subscribers on our YouTube channel. A campaign with us can be distributed across all our channels.