Here’s What To Expect At Isetan’s Momiji Matsuri Fair’s Jurong Point Debut

Isetan Momiji Matsuri is a new food fair in Jurong Point

To all the Westies who felt FOMO because Isetan’s food fairs were too far away, we have some good news for you. From 6 October to 18 October 2026, Isetan is debuting its Momiji Matsuri food fair at Jurong Point JP1 Centre Stage with over 20 vendors, most flown in specially from Japan.

This festival is part of Jurong Point’s Food Feastival campaign, which runs till 1 November. You can expect a variety of autumn-inspired flavours, just in time for Japan’s own aki matsuri season. From fried seafood and seasonal sweets to festival favourites, there’s plenty to try for a taste of Japanese autumn without the flight.

If you’re still unsure about what to expect, here’s a sneak peek.

Image credit: Ijima Shoten

Chestnuts are a hallmark of Japanese autumn, and Ijima Shoten is leading the lineup with its Chestnut Sticky Rice ($11). Expect sweet chestnuts and earthy azuki beans mixed with soft glutinous rice—a simple way to ease into the fair.

Hailing from Kumamoto Prefecture in Japan, four-time consecutive champion of Japan’s Kumamoto Fried Chicken Championship Higo Marunoya is also at Momiji Matsuri, selling its award-winning Fried Chicken ($7.90 per 100g). Choose to have it with a spicy sauce for an extra kick, or in a sweet-and-sour sauce for a taste closer to home.

Image credit: Okotama Honpo

During my time in Japan, yakisoba was a big hit during festivals and, frankly, one of my favourite dishes. For an authentic Japanese festival experience, try Okotama Honpo’s Fujinomiya Yakisoba With Grilled Pork ($10), which features Shizuoka Prefecture-style yakisoba. Imagine springy soba noodles cooked in rich pork fat, tossed in a sweet-and-salty soy sauce that’s finished with umami sardine and mackerel powder, and finally topped with slices of grilled pork for a hearty bite.

Image credit: KOU

If you’re looking for something more indulgent, get the Unagi Bento ($45) by KOU, featuring grilled eel glazed in sweet teriyaki sauce and served over a bed of fluffy Japanese rice.

Image credit: Momiji Manju

You obviously can’t end a festival without a sweet treat, and thankfully Momiji Matsuri has plenty to offer. For something not too sweet, go for the Momiji Manju ($3.20) by Nishikido: a filling of green tea or anmochi, AKA mochi with sweet red bean paste, in a tender matcha-infused cake. It is said to pair perfectly with a hot cup of tea or as a snack on the go.

Image credit: Yakimono Club

Dango is practically a Japanese festival staple, featuring QQ mochi balls served on a stick. This time around, Yakimono Club is putting a unique twist on the classic snack with its Sanshimai “Three Sisters” Dango ($5), alongside its iconic taiyaki and original dango.

Image credit: Kankans

Crepes are an underrated Japanese festival dessert that don’t get nearly enough attention. If you’re a fan of sweet whipped cream encased in a thin crepe layer, head to Kankans, which makes crepes fresh in-house. Try its Sugar Butter Crepe With Matcha Bean Paste ($8), which features smooth, earthy matcha bean paste and sugar butter wrapped in a delicate crepe.

Image credit: Kajitsu No Shizuku

The Ishikawa Prefecture-style Fruit Liqueur ($58 per bottle) by Kajitsu no Shizuku has been a fan favourite in the past few renditions of Isetan’s food fairs. Fans rave about its natural sweetness and fruity aroma, best enjoyed neat, over ice, or mixed with soda for a lighter cocktail. Choose between three flavours: Mixed Berries, Satsuma Mandarin, and Apple.

To further immerse yourself in the festivities, head to the Japanese Artisan market located at the walkway near Decathlon on JP1 Level 1 to browse through a variety of handmade Japanese-inspired arts and crafts.

If you’re looking for more festivals to unwind at, check out our list of upcoming food events in Singapore. Alternatively, for more Japanese eats, read our guide to the best Japanese restaurants in Singapore.

Address: 1 Jurong West Central 2, JP1 Level 1 Centre Stage, Jurong Point, Singapore 648886
Opening hours: 6 Oct 2pm to 9pm, Sun-Thurs 10:30am to 9pm, Fri-Sat 10:30am to 9:30pm (7 Oct to 17 Oct), 18 Oct 10:30am to 7pm
Website
Isetan Momiji Matsuri Fair is not halal-certified.

Feature image adapted from KOU.