FYI: Isetan is bringing a slice of Japan’s Shizuoka Prefecture to Singapore once again with the return of the Shizuoka Fair this year! The Japanese fair is running from 8 to 22 January 2026 at Isetan Scotts‘ supermarket, Basement 1.
This year’s fair promises an exciting lineup of premium Japanese products and local delicacies, including the unique Delicate Sakura Shrimp from Okotama, which takes centrestage at the food fair. Available at $7.50 per pancake, the shrimps are said to have a naturally sweet umami taste.
If you’re not a fan of seafood, head to Niku Niku Butchery for their Mt. Fuji Wagyu Menchi Katsu Burger ($8), starring a deep-fried Wagyu patty. There’s also a rice bowl option, priced at $18.
Shizuoka is also known for its expansive tea fields, and this fair brings a selection from Atami Seiyousha, a boutique matcha brand. Fans of Japanese teas can enjoy Matcha and Salted Hojicha lattes for $10, along with the Fuji Matcha Cookies ($17 for a box of five).
Shaped like Mount Fuji, these green tea cookies are perfect for those who want to take home a piece of Japan’s tea culture.
Another must-try is the Tanna Milk range from Oratche Dairy Farm in Shizuoka, including Langue de Chat ($17.90), Shizuoka Strawberry Chocolate Crunch ($12.90), and the Tanna Milk Premium Chips ($8.90).
For fruit lovers, the Shizuoka Crown Melon ($199) will be available, famous for its fragrant aroma and sweet, mellow taste.
Check out our Isetan Shizuoka Fair 2025 coverage for an idea of what to expect at the upcoming fair.
In other food news, McDonald’s is rolling out new Prosperity Pals plushies soon, available in three adorable designs.
Alternatively, check out our guide to the best food deals in Singapore this January 2026 to get the most bang for your buck this month!
Address: 350 Orchard Road, Basement 1, Shaw House, Singapore 238868
Opening hours: Daily 10am to 9pm (8 to 22 January 2026)
Website
Isetan Shizuoka Fair is not halal-certified.
Feature image adapted from Isetan
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