Seoul’s Famous Dessert Shop To Pop Up In Singapore With Viral Butter Sand Cookies

Korean dessert chain MilkyShop to pop up at New Bahru

Image credit: MilkyShop Dessert Market

PSA: MilkyShop, the cult-favourite bakery from Seoul, is bringing its viral cookies to Singapore. The popular dessert brand, which has 10 outlets across Korea, is setting up its first Singapore pop-up at New Bahru, running from 3 September 2026 to 2 January 2027.

Image credit: 바르다장선생 via Google Maps

MilkyShop started as a retro American-style dessert market in Seongsu-dong, selling doughnuts and pies before its Butter Sand cookies took off, turning the shop into one of the neighbourhood’s most-visited stops.

Image credit: MilkyShop Dessert Market

The Signature Butter Sand ($34/box) is the headline act: a golden, crumbly biscuit packed with house-made caramel and a rich, velvety butter filling. Here’s a tip: eat it straight from the chiller, since the cold firms the filling into a silky, almost ice-cream-like texture.

Unlike the original Press Butter Sand cookie sandwiches from Japan, which are delicate and crumbly, these Korean biscuits are said to be heavier and more decadent.

Image credit: @milkyshop_haeundae

Four flavours will be available at launch: Crème Brûlée, Milk Caramel, Peanut Butter, and Matcha.

Image credit: @n_._.oo

We’ve got our eye on the Crème Brûlée cookies, featuring a torched, caramelised sugar crust over a rich butter middle.

Do keep in mind that MilkyShop is capping the pop-up at 250 boxes a day, so if you’re set on a specific flavour, getting there early is your best bet.

We’ll update this article once we get more details on the upcoming store!

In the meantime, check out our best Korean bakeries in Singapore guide while you wait for MilkyShop’s pop-up to open! In other exciting food news, the viral Starbucks x Mofusand collab is now back from 25 August, with adorable mugs and tumblers worth collecting!

Address: 46 & 58 Kim Yam Road, New Bahru, Singapore 239351 (exact unit TBD)
Opening hours: TBD
Website

Feature image adapted from @milkyshop_haeundae and 바르다장선생 via Google Maps

Anthia Chng

As the Associate Editor of Eatbook, Anthia survives on a steady diet of cake and coffee. With a decade of writing experience in food, fashion, and beauty—including six years at Expat Living Singapore—she’s passionate about sharing stories that excite and inspire, whether it’s discovering the latest restaurant opening or shining a light on a heritage hawker stall.