During the Circuit Breaker last year, the home baker boom was heightened when local celebrities like Jeanette Aw decided to join the fray. She launched her WTF (What The Fudge) Brownies, which had a waiting list that was almost 1,000 people strong at one point. Naturally, the reception paved the way for Jeanette to pursue her baking passion, and today, she will finally open the doors to Once Upon A Time, her flagship bakery in Jalan Besar.
Image credit: @jeanetteaw
The ultra-minimalistic bakery looks nothing like any cake shop we’d expect, decked out in white and light wood, with a marble island as a display counter. This is where you’ll get to see the bakes on offer, which Aw conceptualised and baked. If you don’t already know, the actress is minted by Le Cordon Bleu Dusit, an offshoot of the French culinary school in Thailand.
Currently, the public is not able to step into the bakery due to Phase 2: Heightened Alert measures, but you can get your hands on Aw’s bakes on the Once Upon A Time website, starting at 10am on 25 May. Orders can be for self-pickup, or delivery, which is priced at $18, according to 8days.
Daily, only three to five menu items will be available, but all of these are on rotation. For her launch, you can look forward to a selection of French-style cakes. These include Blueberry Burst ($10), a blueberry and lemon pound cake, Financiers ($26 for 10), which are french almond cakes, and Pineapple Financiers ($32 for 10), the former with a tropical twist. All elements are painstakingly made from scratch by Jeanette.
Image credit: @jeanetteaw
If the demand for Once Upon A Time’s bakes get too much, then get your hands on treats from other bakeries instead. If you need inspiration, check out our Haengbok Cakeyo review as we try fat macarons and chewy cookies from this new Korean bakery in Outram. We also have a guide to matcha cafes in Singapore, for all matcha-inspired desserts, which are available for takeaway.
Address: 35 Hamilton Road, #01-04, Singapore 209204
Opening hours: Thurs-Sun 11am to 4pm
Website
We spoke to the famous hawkers of Nam Sing Hokkien Fried Mee, Come Daily Fried…
L'antica Pizzeria da Michele has opened in Singapore, along Club Street! The famous pizzeria from…
New Station Rice Bar sells famous Salted Egg Pork Rice using the same recipe as…
Mr Mookata Plus, viral for their "Thai hunks", is opening in Singapore! The new Tanglin…
McDonald’s has brought back the Scrambled Egg Burger, available at all outlets during breakfast hours.
Old Airport Road Food Centre has always been an iconic hawker centre in the East,…