Food News

Rich And Good Cake Shop Is Opening At City Square Mall

Rich And Good Cake Shop will open in City Square Mall this November


Image credit: @feedmethatnow

Great news for fans of Rich And Good Cake Shop: you can soon get their super popular Swiss rolls at City Square Mall! Their hoarding has been spotted in Basement Two of the mall above Farrer Park MRT Station—this comes after the pop-up booth that they had in the mall’s atrium earlier in August.

This shop will be the bakery’s third outlet, after their Bugis flagship and a wildly popular second location in Jewel Changi Airport. According to the hoarding, they’ll be open for business come November; it’s not clear when exactly that will be since we’ll be seeing the end of October next week. We’ll update this post when we have more information, though you could also keep your eyes on Rich And Good Cake Shop’s Instagram page for updates.


Image credit: @xia0yi

You may not have tried the bakery’s famous Swiss rolls, but you’ll probably have seen pictures of them online—especially the classic Kaya Swiss Roll ($12), which you have to get if it’s your first time here. Like everything else on the menu, the Swiss roll is baked fresh daily. Their kaya is made in-house every single day with fresh coconut and pure pandan extract, and is slow-cooked for four hours with fresh pandan leaves!


Image credit: @messyfeedeats

What sets Rich And Good Cake Shop’s Swiss rolls apart from similar confections is their super light and pillowy sponge, which is extra dense, yet incredibly soft and moist. If you’re getting the Kaya, this sponge is layered with a fragrant, custardy kaya that’s as indulgent as it comes.


Image credit: @omarkitchen

Besides the kaya, the Swiss rolls come in a spread of other flavours, including Red Velvet, Chocolate, Durian, Coffee, and their latest: Pandan Cheese. They’re all priced at $12 a roll, measuring in at almost 30cm a log!

Other than their Swiss rolls, Rich & Good Cake Shop has whole cakes for sale, such as their seasonal Ah Ma’s Kaya Cake ($41), which sees the brand’s specialty kaya between three layers of fluffy pandan cake.


Image credit: @richngood

Chocoholics will love Chocolate Delight ($33), another special of chocolate sponge with chocolate buttercream and chocolate truffle, topped with whole rounds of Ferrero Rocher.

While you’re at City Square Mall, consider having a meal at Lai Lai Casual Dining for legit Taiwanese beef noodles and more. Alternatively, venture out into the Farrer Park ‘hood to find Poonsti, a rosti-centric cafe by the folks behind Old Hen Kitchen!

Address: 180 Kitchener Road, Singapore 208539
Opening hours: TBD
Tel: TBD
Website
Rich And Good Cake Shop is not a halal-certified eatery.

Feature image adapted from @xia0yi and @feedmethatnow, and @iwantoeatyou

Michelle

Feed me.

Tokyo Yakitori Restaurant Torimitsu To Pop Up At Orchard Central For 3 Months

Torimitsu, a popular Tokyo yakitori restaurant, is setting up a pop-up in Singapore from 28…

6th October 2026

Guangzhou Chain RUXU Opens At Tampines Mall With Traditional Chinese Desserts And Pastries

Guangzhou dessert and bakery brand RUXU, which made its overseas debut at Funan, has set…

6th October 2026

Edge’s New Chocolate Buffet Has Over 20 Cocoa-Infused Dishes: Is It Worth $108++?

We Tried Edge by Pan Pacific's new chocolate buffet, featuring over 20 cocoa-infused dishes. Here's…

6th October 2026

11 Best 1-For-1 Buffet Deals In 2026, From $28++ Per Person

We've compiled the best 1-for-1 buffet deals in 2026. These deals can be redeemed with…

6th October 2026

Holland Village Food Guide: 25 Places For Warabimochi, Korean Street Food And More

Holland Village is known for its endless stretches of food spots. Here's a list of…

6th October 2026

Here’s What To Expect At Isetan’s Momiji Matsuri Fair’s Jurong Point Debut

Isetan's Momiji Matsuri food fair debuts at Jurong Point from 6 October to 18 October…

5th October 2026