Food News

CHAGEE Launches Blind Box Plushies In 8 Adorable Designs

CHAGEE has new blind box Bes-tea plushies for a limited time

CHAGEE fans will soon be able to bring their favourite drinks home in plushie form. The cult favourite bubble tea brand, which reopened in Singapore in August 2024, has launched its first Bes-tea Plushie Collection: limited-edition plushies packed in blind boxes.

There are eight designs to choose from, all packaged in blind boxes, so you won’t know what you’re getting until you open them.

All you need to do is choose from two drink bundles: Large Peach Oolong Milk Tea at $14.90, or Large Earl Grey Milk Tea at $15.20. Each set comes with one blind box plushie.

These plushies are inspired by CHAGEE’s best-sellers, including the BO·YA Jasmine Green Milk Tea and Peach Oolong Milk Tea. If it’s your first time having CHAGEE, try the former. This bestseller combines two tea varieties: Yunnan high-mountain tea leaves and Fujian Da Bai Hao, with fresh jasmine flower buds that are hand-harvested at their prime. You get a distinct floral fragrance with a smooth, lingering aftertaste.

To celebrate the launch of the collection, CHAGEE will also set up pop-up installations at VivoCity and Orchard Gateway from 18 July to 31 July. Post a photo on Instagram or Facebook of yourself with the giant plushie display to stand a chance at winning the full plushie set and a large-sized plushie.

The Bes-tea Plushie Collection is available at all CHAGEE outlets and through the CHAGEE app.

If you love surprises, check out 7-Eleven’s SG60 campaign, where you’ll find cute keychain blind boxes featuring iconic snacks such as onigiri and Slurpee. Otherwise, check out The Food Place, a revamped food court at Raffles City, for famous names such as Mon Kee Cafe and BurgerLabo!

Website | Full list of outlets
CHAGEE is not a halal-certified establishment.

Photos taken by Nabila Malek.
This was a media drop from CHAGEE.

Anthia Chng

As the Associate Editor of Eatbook, Anthia survives on a steady diet of cake and coffee. With a decade of writing experience in food, fashion, and beauty—including six years at Expat Living Singapore—she’s passionate about sharing stories that excite and inspire, whether it’s discovering the latest restaurant opening or shining a light on a heritage hawker stall.

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