Food News

Lady M Returns With Pop-Up At United Square, Will Reopen At Jewel Too

Lady M Singapore returns as a pop-up

Just a month after Lady M shut down its Singapore stores, the well-known crepe cake brand announced its return, this time as a limited-time pop-up at United Square. Running from 7 February to 28 February 2026, just in time for Chinese New Year, the pop-up marks the American brand’s first step in its re-entry into the Singapore market.

That’s not all. Permanent store openings are also in the pipeline, with a full-fledged cake boutique slated to reopen after the CNY period.

Image credit: Lady M Singapore

For the uninitiated, Lady M is a popular New York-based patisserie that first opened in Singapore in 2013. After its licensing deal ended on 11 December 2025, all five of its outlets were marked as closed on Google Maps, with the brand subsequently taking direct control of its Singapore operations. Shortly after, in January 2026, Lady M’s Singapore website hinted at a “new experience” coming soon.

Image credit: Lady M Singapore

Back to the pop-up: fans can look forward to a limited-edition Year of the Horse Gift Set ($128), specially created for the upcoming Lunar New Year. This festive set features 32 individually wrapped mini crepe biscuits in four flavours: Coconut, Chocolate Hazelnut Orange, Vanilla, and Raspberry.

Image credit: Lady M Singapore

The gift set also includes additional festive items such as confetti-style red packets and a small horse-shaped bag charm. These are packaged together in a drawer-style box, which Lady M positions as both a keepsake and a gift presentation.

Here’s a pro tip: order online and collect the gift set at the United Square pop-up to enjoy a special price of $108.

Following the pop-up, Lady M has confirmed that its first permanent boutique will reopen at Jewel Changi Airport. This upcoming outlet is expected to carry a wider range of products beyond festive gift sets, including the brand’s signature cakes.

If you’re looking for other dessert spots to check out while waiting for the Jewel outlet to open, our guide to popular dessert cafes in Singapore might come in handy. Otherwise, check out our guide to the best Chinese New Year goodies to order for 2026!

Address: 101 Thomson Road, B1, United Square, Singapore 307591
Opening hours: Daily 11am to 9pm (7 to 28 February 2026)
Website
Lady M Singapore is not a halal-certified eatery.

Feature image adapted from Lady M Singapore

Anthia Chng

As the Associate Editor of Eatbook, Anthia survives on a steady diet of cake and coffee. With a decade of writing experience in food, fashion, and beauty—including six years at Expat Living Singapore—she’s passionate about sharing stories that excite and inspire, whether it’s discovering the latest restaurant opening or shining a light on a heritage hawker stall.

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