This Jurong East Shop Has $0.70 Ondeh, Pumpkin Soon Kueh And More

Hiap Huat Cakeshop has cheap traditional pastries in Jurong East

Image credit: CK C via Google Maps

With so many new international F&B brands popping up all over the island, homegrown heritage spots are becoming harder to find. That’s why we were glad to come across Hiap Huat Cakeshop. Hidden among a row of quiet shop units just opposite Yuhua Village Market and Food Centre, this old-school bakery has been crafting handmade pastries since 1974, serving up both sweet and savoury delights.

Image credit: CK C via Google Maps

Expect to be wowed by a wide range of nostalgic goodies, including Nyona kueh, fritters, soon kueh, biscuits and more!

Image credit: AC Chan via Google Maps

A standout is the Onde Onde ($0.70), featuring chewy sweet potato glutinous rice balls coated in fragrant coconut shreds. What makes this treat truly special is its filling, which many rave about for its oozy, sweet gula melaka core.

Image credit: HC Lum via Google Maps

You can’t go wrong with their soon kueh. They come in a variety of fillings such as Bamboo Shoot ($1.20), Turnip ($1.20), and Pumpkin Shrimp (price TBD), each piece wrapped in a soft, QQ skin.

Image credit: @bread.eats

If you’re feeling spoiled for choice, go for the Pumpkin Shrimp soon kueh, especially loved for its generous filling of sweet pumpkin chunks and savoury minced shrimp.

Image credit: C S via Google Maps

The Pandan Kueh Ubi ($0.70) is another favourite, starring soft, pillowy steamed tapioca infused with fragrant, grassy pandan, and covered in shredded coconut.

Image credit: @ping.jie_cottage

They’ve also got a tasty assortment of fritters, including their addictive Fried Sweet Potato ($1), Fried Yam (price TBD), and Fried Banana ($1.50), the latter similar to Thai banana fritters but more than double the size!

Image credit: CHIN ANG via Google Maps

While you’re here, don’t miss out on their selection of pre-packed old-school biscuits and cookies. Top picks include the sticky-sweet Peanut Candy brittle (price TBD) and Kong Teng ($2.50): a rare treat featuring soft, flaky, and slightly chewy bars of crushed roasted peanuts and maltose.

Image credit: CHIN ANG via Google Maps

Hiap Huat Cakeshop is located along Jurong East Street 24, a 15-minute bus ride from Bukit Batok MRT Station.

In related content, check out Poh Guan Cake House in Chinatown for a traditional bakery with handmade pastries since the 1930s. Otherwise, read our guide to the best traditional bakeries in Singapore for old-school banana pie, orh nee tarts and more.

Address: 253 Jurong East Street 24, #01-275, Singapore 600253
Opening hours: Daily 10am to 9pm
Tel: 6563 9820
Hiap Huat Cakeshop is not a halal-certified eatery.

Feature image adapted from @bread.eats and CK C via Google Maps.