KitKat Teams Up With DIMOO For Limited-Edition Blind Boxes

KitKat x DIMOO has blind boxes and collectables

Pop Mart addicts, we’ve got just the news for you. KitKat has launched its first-ever blind box collection in collaboration with Pop Mart’s DIMOO World! The exclusive KitKat x DIMOO blind boxes are now available at major supermarkets, 7-Eleven outlets, and online for a limited time only.

There are two types of blind boxes: Keychain Pouch and Tote Bag, each retailing at $19.95.

Inside the Keychain Pouch Blind Box, you’ll find one of three collectable DIMOO keychain pouch designs, along with two KitKat 2-Finger Sharebags. These are available at major retailers islandwide.

Each blind box comes sealed, so the design of the DIMOO merchandise is randomly selected. You won’t know which keychain pouch design you’re getting until you unbox the package—that’s part of the fun.

For the uninitiated, DIMOO is a well-loved Pop Mart character known for its reflective and calm demeanour. The character was selected to reflect the importance of slowing down and resetting, in line with KitKat’s tagline.

The collection officially launches on 31 July 2025 at 12pm, so get your hands on all three keychain pouch designs while you can!

Over at 7-Eleven, you can snag the Tote Bag Blind Box, which contains one of two exclusive DIMOO tote bags, a KitKat 2-Finger Sharebag, and two Chunky KitKat bars: one White and one MILO. Do note that this tote bag series is only available at 7-Eleven stores.

In other blind box news, CHAGEE has launched eight adorable blind box plushies. These plushies are inspired by CHAGEE’s best-sellers, including the BO·YA Jasmine Green Milk Tea and Peach Oolong Milk Tea.

You can also check out our Cassia Caneles coverage for blind box caneles. This online bakery offers surprise caneles available in nine flavours, including Salted Caramel and Pandan Kaya.

Website

Photos taken by Nabila Malek.
This was a media drop from KitKat.