PSA: The viral MILO plushies that took Singapore by storm earlier this year are making a comeback. From 25 August 2025, the limited-edition MILO Breaktime Set Plushies will return to supermarkets islandwide, now with a new design added to the lineup.
After launching in April 2025 as part of MILO’s 75th anniversary celebrations in Singapore, these plushies quickly went viral online for their nostalgic designs.
There are four designs to collect this time: the MILO packet, the bun, the pink gem biscuit, and the newly introduced blue gem biscuit. Each plushie comes with a foldable two-way bag that can be used as either a duffel or backpack, packed together in the promotion set.
To get one, simply purchase five MILO UHT 4x125ml cluster promotion packs, progressively available from 25 August at major supermarkets such as FairPrice, Cold Storage, Giant, Sheng Siong, and Prime. Each pack contains one random plush, while stocks last.
Inside each plush is a two-way duffel bag that you can carry as a duffel or a backpack.
With demand expected to mirror the April launch, collectors may want to move quickly before stocks run out. For the latest updates, follow MILO Singapore’s Instagram page.
Previously, there was the MILO Singapore Breakfast Set series, which paid homage to the breakfast combo we grew up with. The Jellycat-style plushies included kaya toast, soft-boiled eggs, and iced MILO. Fans are still hoping these will be relaunched.
Earlier this year, the brand had also launched instant MILO sachets, said to taste like the malted chocolate drink you get from Milo vans at your childhood Sports Days. Most recently, fans can try a limited-edition MILO warabimochi flavour at Warabimochi Kamakura outlets, an SG60-exclusive that’s only available till 31 August 2025!
Side note: Looking for more unique Jellycat-inspired eats? Check out our Sumopocky jellycat macarons feature; this home-based bakery offers cute Jellycat-themed macarons in 10 designs, priced at $3 each.
Feature image adapted from MILO Singapore
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