Food News

Sugar Butter Tree: Tokyo-Famous Cereal Cookie Brand Is Coming To SG

Sugar Butter Tree will have a pop-up at Takashimaya Singapore soon

If you tried and loved Sugar Butter Treeā€˜s famous cookies at last year’s Isetan Omiyage Fair, here’s some good news: the popular Japanese brand is coming to Singapore soon!

Very soon, you can get your cookie fix without flying down to Japan. The Tokyo-famous cookie shop is slated to launch on 20 September as a pop-up at Basement 2 of Takashimaya Shopping Centre, in the Food Hall.

For the uninitiated, Sugar Butter Tree is most known for their Sugar Butter Sand Tree,Ā casually referred to as ā€œcereal cookiesā€. When we tried them at the Isetan fair in 2023, they were sold for $12.90 for a pack of five individually wrapped cookies. At this upcoming Takashimaya launch, they will be sold at $11 for seven pieces and $21 for 14.

Image credit: Tokyo Banana

Made with a combination of rye, cereal, and brown butter, the cookies are delicately crisp with a nutty, umami fragrance. You also get a thin layer of white chocolate in the centre for an added layer of sweetness.

According to an exclusive story on 8days.sg, the Sugar Butter Sand Tree Almond Chocolate ($24)Ā will also be available at the pop-up. These are essentially a smaller version of the brand’s signature cereal cookies, filled with an almond chocolate centre.

In related Japanese dessert news, Chateraise has a dessert buffet where you can get free-flow cakes and sweets for 90 minutes at just $25 per person! The price includes a drink, too.

Otherwise, if you’re visiting Japan soon, check out our guide to the best Don Quijote snacks to buy while you’re there. We’ve compiled a whopping total of 25 snacks to try, including rice chips, crispy mushroom snacks, and exclusive KitKat flavours.

Address: 391 Orchard Road, Basement 2, Takashimaya Food Hall, Singapore 238872
Opening hours: TBD
Sugar Butter Tree is not a halal-certified brand.

Anthia Chng

As the Associate Editor of Eatbook, Anthia survives on a steady diet of cake and coffee. With a decade of writing experience in food, fashion, and beauty—including six years at Expat Living Singapore—she’s passionate about sharing stories that excite and inspire, whether it’s discovering the latest restaurant opening or shining a light on a heritage hawker stall.

Sushi-Go To Launch Viral Salmon “Noodles” And XL Mentai Sushi

Salmon lovers, get ready. Sushi-GO is launching a new seasonal menu from 2 June to…

29th May 2026

We Found A $17.90++ Korean Hotpot Buffet With Free-Flow Tteokbokki, Seafood And More

For just $17.90++, you can enjoy unlimited servings of tteokbokki and other Korean hotpot toppings…

29th May 2026

Get $2.40 Bubble Tea With Free Toppings At This Under-HDB Kiosk In Hougang

Looking for bubble tea on a budget? Bubble Bliss has drinks starting from just $2.40,…

29th May 2026

Kei Kaisendon Has 1-For-1 Chirashi Don For A Limited Time

If you are looking for a cheap food deal, check out Kei Kaisendon and its…

29th May 2026

OREO x BTS: New Hotteok-Flavoured OREO Cookies Launch In SG

If you are a fan of BTS and OREO, make sure you get your hands…

28th May 2026

Freshio Gelato Opens In The CBD With Pistachio Affogato, Gelato Panini And More

Freshio Gelato has opened in the CBD, a two-minute walk from Maxwell MRT Station! Get…

28th May 2026