The Laughing Cow x Monchhichi Launch SG-Exclusive Keychains And Tote Bag

The Laughing Cow partners with Monchhichi for an exclusive collab

Image credit: The Laughing Cow x Monchhichi

Collectible collaborations continue to dominate supermarket aisles, and the latest one to catch our eye is The Laughing Cow x Monchhichi. Available for a limited time, the collaboration lets shoppers redeem an exclusive tote bag and mystery keychain with a minimum spend on The Laughing Cow products.

For the uninitiated, Monchhichi is a beloved Japanese monkey character that first debuted in 1974 and has since gained a cult following worldwide thanks to its signature thumb-sucking pose.

Image credit: The Laughing Cow x Monchhichi

Here’s how it works: simply spend $18 on The Laughing Cow products in a single receipt at participating FairPrice, Cold Storage, Giant, Sheng Siong, or Prime Supermarket outlets, and you’ll receive one limited-edition tote bag with a randomly packed keychain inside.

Image credit: The Laughing Cow x Monchhichi

Each redemption comes with one of four collectible keychain designs, including three The Laughing Cow-themed designs and one Singapore-exclusive version that’s only available locally. Since the keychains are randomly packed, you won’t know which one you’ve scored until you open your tote bag.

Image credit: The Laughing Cow x Monchhichi

The black tote bag itself is also exclusive to the collaboration, making it a practical keepsake for grocery runs or everyday use. With limited quantities available, you’ll want to start redeeming early if you’re hoping to complete the full set.

Image credit: The Laughing Cow x Monchhichi

To qualify for the promotion, purchases must be made on The Laughing Cow products only. One featured product is the brand’s Cheez Dippers ($6.30), which pair creamy cheese dip with crunchy breadsticks. Flavours include Plain, Pizza, Strawberry, and Blueberry, with the Pizza version featuring herb-flavoured breadsticks.

The campaign is available for a limited time, so don’t wait too long if you’re eyeing the exclusive Monchhichi collectibles!

In other exciting food news, check out our Pawfect fruit buffet coverage for an affordable “fruit buffet” concept in the west.

Also, McDonald’s popular mango soft serve is making a comeback on 25 June 2026, from 11am!

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Most of The Laughing Cow’s products are halal-certified.

Feature image adapted from The Laughing Cow x Monchhichi