Milo has been upping its branding game lately, with the viral Milo Plushies and Mister Donut collab being some recent promotions they’ve launched. Hot on the heels of those drops, they’re set to launch their coolest campaign yet. From 1 July to 10 August 2025, you can get your hands on limited-edition Milo x Adidas merch!
You’ll want to get your hands on the Milo x Adidas Limited Edition Tee, which comes in two colours: black and white. Both versions feature Adidas’ signature three stripes on the front and a graphic of Milo products on the back. But there’s a catch—you’ll need to buy at least $60 of Milo Ready-to-drink products at FairPrice, Sheng Siong, Giant, Cold Storage and Prime outlets, then book a slot to redeem the T-shirt.
Alternatively, you can redeem it entirely online via platforms such as FairPrice ON, Redmart, and Lazada by spending at least $75 on Milo powder and Ready-To-Drink items. This option will also get you an adorable Milo enamel pin, pictured above.
During this period, Milo will be staging a series of roadshows around the country. Their promo page includes the image above in the roadshow section, which seems to indicate that the cute plushies and shoe bag may be available there. We’ll update this article as soon as we have more information!
For another famous brand that’s launching merch, read our Chin Mee Chin Confectionery 100th anniversary coverage. You’ll find new dishes, commemorative coins, T-shirts, blind bags and more! For a hawker bakery with Milo madeleine, orh nee tart and more in the CBD, read our My Aunty’s Bakery coverage.
Feature image adapted from Nestlé Singapore.