MILO Releases Limited-Edition Sports Day Socks: Six Designs To Collect

MILO Singapore has new Sports Day Socks

If your Sports Day memories involve queuing at the finish line for a cup of iced MILO, you’ll want to get your hands on this. The MILO Van Sachets Promotional Pack now comes bundled with a free pair of limited-edition MILO Sports Day Socks, with six different designs up for grabs.

This isn’t MILO’s first socks drop this year. Back in April, MILO Van Sachets made their comeback alongside a separate “Enhancer Kit” of socks, cups and a shoe bag, which required a $45 minimum spend on RedMart to unlock. This time round, there’s no minimum spend: every regular $8.95 promotional pack comes with one random pair of socks!

Image credit: MILO Singapore

The six designs are each based on a familiar Sports Day character. There’s the MILO MVP, a green ribbed sock with an embroidered MILO logo for the one who’s always sprinting for glory, and the MILO Cheerleader, a white pair with “I Say MILO” and “You Say Van” stitched onto each leg so the cheer plays out as you walk.

Image credit: MILO Singapore

For those less about the running and more about the rewards, there’s the MILO Fan, a cream sock stitched with mini MILO van and cup motifs. The MILO NAPFA Gold design carries an embroidered five-pointed star representing the five NAPFA stations.

Image credit: MILO Singapore

Rounding out the set are the MILO Hunters, dark socks with a grid-lock pattern that mimics map coordinates for the friend who tracks down the MILO van on sight, and the MILO Repeat Queuers, ribbed white socks with an embroidered cup for whoever’s back in line for round two before finishing their first cup.

Since each pack only contains one random pair, completing the full set of six will take some luck (or a few extra packs)!

MILO Van Sachets are stocked at major supermarkets and e-retailers islandwide, with the new socks rolling out progressively alongside them from 18 August 2026, while stocks last.

In other exciting food news, The City Bakery has opened in Singapore with Japan-famous pastries and mains. You can also check out our guide to the best mooncakes to order for Mid-Autumn Festival 2026, including both traditional and modern flavours.

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Milo is halal-certified in Singapore.

Feature image adapted from MILO Singapore

Anthia Chng

As the Associate Editor of Eatbook, Anthia survives on a steady diet of cake and coffee. With a decade of writing experience in food, fashion, and beauty—including six years at Expat Living Singapore—she’s passionate about sharing stories that excite and inspire, whether it’s discovering the latest restaurant opening or shining a light on a heritage hawker stall.