Snowsand: Hokkaido’s Popular Winter-Only Chocolate Brand Is Coming To SG

Snowsand will pop up in Singapore with Japan-famous snacks

Fresh off the press: Hokkaido’s popular confectionery brand, Snowsand, is set to launch in Singapore very soon. Officially named “Snows” in Japan, the winter-exclusive brand will run a pop-up from 20 November 2024 to 26 December 2024, at Takashimaya Basement 2 Food Hall.

Snowsand’s confectioneries are made with pasture milk sourced from their free-range farm in Hokkaido. According to the brand, the cows feed on more fermented hay and corn feed during winter, resulting in a creamier and richer-tasting milk.

Image credit: @snowsand_sg

At this new pop-up store, you’ll find their signature Snowsand Chocolate Sandwich, priced at $22 for a box of eight individually wrapped pieces. You can choose from two flavours: Shiro (white chocolate) and Kuro (dark chocolate).

Image credit: @snowsand_sg

If you’re getting them as a present, we recommend going for the Signature Gift Box ($53), which comes with 16 individually wrapped cookies: eight Shiro, eight Kuro.

Image credit: @snowsand_sg

These cookie sandwiches are made from premium ingredients from Japan, including winter-produced pasture milk, Hokkaido butter, and Japanese flour. You get a Langue de Chat, a French-style cookie that’s thin, crisp, and sweet, sandwiching a smooth and creamy chocolate filling made with Hokkaido milk.

Each cookie is baked at high temperatures between hot iron plates, resulting in a superior, crispier texture compared to oven-baking.

Image credit: @snowsand_sg

Snowsand fans can also look forward to the Snowball Chocolate Truffles at the Taka pop-up. These are priced at $16 for a box of nine.

Image credit: @snowsand_sg

Each truffle features a decadent chocolate exterior encasing fresh Hokkaido cream in the middle. The chocolatey treat is said to be rich and milky, but not too sweet.

We foresee a queue forming at the pop-up, so we recommend visiting them earlier in the day to get your chocolate fix.

While you’re there, check out The Whale Tea, which also just opened at Takashimaya. The popular bubble tea chain from China has a new pistachio series! Otherwise, read our guide to the best food in Orchard for more recommendations in the area.

Address: 391 Orchard Road, Basement 2, Ngee Ann City, Singapore 238873
Opening hours: TBD
Website
Snowsand is not a halal-certified brand.

Featured image adapted from @snowsand_sg