About Us - EatBook.sg
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About Us

7th June 2015

About Eatbook.sg

Eatbook is a food site that helps Singaporeans discover food. Through beautifully shot Facebook videos and honest undercover reviews, Eatbook has quickly amassed a loyal following who turn to us for new ideas on where to eat when their stomachs start growling.

Eatbook covers everything from food reviews to listicles of food trends to the latest food news. A requisite for all our writers is the ability to cook, so we offer a more educated take on food reviews not present in the digital food scene today. Here are some of our clients we’ve had the pleasure of working with:

For advertising, please request for our full media kit from our editor Kaiying at hello@eatbook.sg.

The Eatbook Code of Ethics

90% of the places Eatbook writes about are visited anonymously. We sometimes accept media hostings as that’s the only way to get a sneak preview or meet the chefs, but this is rare. Regardless, we will always declare at the bottom of our articles if it was an undercover review or in partnership with a restaurant. And no matter which, we will:

  1. Give honest reviews and ratings. We have given restaurants we were hosted at a 5/10.
  2. We will not unfairly criticise any F&B outlet in Singapore. If there’s an issue, we will provide feedback tactfully.
  3. We will not accept monetary compensation in exchange for writing reviews that compromise our editorial integrity.
  4. We will provide readers with information to the best of our ability.

How Eatbook Gives Ratings

9 to 10: Restaurant with outstanding dishes, to the point of being award-winning. The prices at the restaurants should also be completely justified. Places we’d highly recommend Singaporeans to go out of their way for and try at least once. Some restaurants we’ve given this rating to include Shisen Hanten and Man Man Unagi.

8 to 8.5: Restaurants with outstanding dishes, and prices that are justified. Places we’d recommend Singaporeans to go out of their way for or try at least once. Some restaurants we’ve given this rating to include Jing Hua Xiao Chi and Five Ten.

7 to 7.5: Restaurants that are great for a casual meal, value-for-money, with mostly hits than misses. Would recommend for those who are in the area. Other restaurants we’ve given this rating to include Kogane Yama and Ri Ri Hong Ma La Xiang Guo.

6 to 6.5: Restaurants that are acceptable for a casual meal, with similar amount of hits and misses. Some restaurants we’ve given this rating to include Shio & Pepe and One More Steamboat.

5.5 and lower: Restaurants with mediocre dishes at best, not worth visiting again. We tend not to feature these places at all, unless people really want to know about them. Restaurants we’ve given this rating to include Malaysia Local Delights and DC Cafe.

Eatbook’s Social Media Channels

We have 132,000+ followers on our Facebook page, 20,000+ followers on Instagram and 55,000+ subscribers on our YouTube channel. A campaign with us can be distributed across all our channels.


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