The annual Isetan Hanabi Matsuri fair is back at Waterway Point, and as always, there’s something new to look forward to this year. Running from 30 June to 12 July 2026, the fair transforms the mall’s Village Square into a buzzing food fair inspired by Japan’s summer fireworks festivals. We went down to try a good chunk of the stalls ourselves to find out what’s worth queuing for.
If you missed Jungnammi‘s pop-up last year, here’s your chance to try their viral vegetable-shaped rice bread. We got the Corn, Sweet Potato, Pumpkin, Persimmon, and Chestnut breads, priced at $5 each.
The Persimmon bread was our favourite, as it had a caramelised flavour with a custard-like sweetness, while the chestnut bread was drier by comparison.
For more IG-worthy desserts, get yourself a pretty strawberry daifuku at Tomioka, priced at $5 per piece with flavours such as Custard and Red Bean. They also have a Koshian flavour, which comes with a red bean paste filling.
If you’re a mochi fan, make a beeline for Bashodo, a famous Japanese sweets shop from Osaka. They’re best known for their soft and jiggly warabimochi, which is made from bracken starch rather than glutinous rice, making it less sweet than regular mochi. Available flavours were Sesame, Green Tea, Kinako, and Cocoa, going at $35 for three, which makes it good for gifting. We stuck to the classic Kinako, which was melt-in-the-mouth and slightly chewy, with a subtle toasted soybean fragrance.
If you’re looking for something savoury, we recommend popping by Ogawa No Sho, a well-known traditional restaurant from Japan specialising in oyaki, AKA charcoal-grilled dumplings filled with local vegetables.
We got their bestselling Nozawana, Apple, and Pumpkin oyaki at $5.50 each. The Nozawana, filled with pickled mustard greens, was particularly interesting—it reminded us of a Chinese-style salted vegetable bun, with a slightly tangy filling that was refreshing on the palate.
If you just want something simple to snack on while browsing the rest of the fair, Mitamura sells no-frills Japanese croquettes in flavours such as Camembert Cheese & Potato ($3.80) and Hokkaido Potato Croquette ($3.80). We went with the latter, which we enjoyed for its light and crisp batter.
As a fan of all things matcha, I couldn’t skip Crepe Endo x Umacha. The stall brings together Osaka-famous Crepe Endo and LA-born Japanese tea brand Umacha, who previously did a pop-up at Shaw House last year to much fanfare.
We got the Zunda and Cream Crepe ($9.80) and a Strawberry Matcha Latte ($8). For the uninitiated, zunda refers to mashed green soybeans, which are chunky in texture and less sweet than your usual red bean filling. This was paired with whipped cream, which, though generous in amount, was still light on the palate. This was definitely the dessert I’d come back for. As for the matcha latte, it was earthy and smooth, though we wished it were a touch milkier—it tasted more like straight matcha with strawberry puree mixed in rather than a proper latte.
Dessert cafe Muted has also set up shop here, showcasing their unique ice cream flavours, including Sicilian Pistachio, Roasted Hojicha, Earl Grey Sakura, and Hokkaido Cookies. We were recommended the Mochi Ice Cream Wafflet Set ($11.50), where your ice cream flavour of choice comes wrapped in mochi skin and is served alongside an airy waffle. This was another one of our favourite desserts—the mochi skin was delightfully stretchy, and the cookies and cream flavour was milky and smooth.
For something more substantial, head to Kamata Ramen, where you can watch their Japanese chef whip up your bowl on the spot. We got the Special Ramen ($24): chicken broth, chashu, egg, wakame, kombu, and sliced green onions.
The dish was on the pricier side, given that there are arguably better options around that cost less, but overall, it was still a decent bowl of ramen: springy noodles with substantial ingredients that did the job. If you’re on a budget, the stall also offers ramen in the $14 to $16 range, including Ramen Shio, Ramen Shoyu, and Ramen Spicy Miso.
Matcha lovers can head to Matcha An, where you can pick up their Matcha Lava Cake ($39) and Matcha Canele ($25 for three), or try the newly released Ginjo Sake Lees Ochoko Tart ($6). The latter isa decadent Japanese cheese tart baked with white chocolate and sake lees from Fukui, Japan.
For more food events to check out this month, check out our World Sentosa’s All Hail the King Durian Fest coverage. If you’re already in the area, read our guide to the best food spots in Punggol to keep the feasting going.
Address: 83 Punggol Central, Level 1 Village Square, West Wing, Waterway Point, Singapore 828761
Opening hours: Tue 12pm to 9pm (30 June), Sun-Thurs 10:30am to 9pm, Fri-Sat 10:30am to 9:30pm, Sun 10:30am to 7pm (12 July)
Website
Isetan’s Hanabi Matsuri is not halal-certified.
Photos taken by Nathania Tay.
This was a media tasting at Isetan Hanabi Matsuri 2026.
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