Jie Bakery: Traditional Bakery With Rainbow Bread In Tai Seng, Open Since 1980s

Jie Bakery is an old-school bakery in Tai Seng with rainbow bread

If you’re a long-time reader of Eatbook.sg, you’ll know just how much we love our traditional bakeries in Singapore. One noteworthy mention is Jie Bakery, a hidden bakery in Tai Seng that has been churning out row after row of freshly baked rainbow bread, buns and more, for over 30 years and counting.

Image credit: @mischievous__hodophile

A step into the bakery will bring you back to the good ol’ days; the display of fluffy bread loaves neatly arranged on the shelves, and the massive industrial ovens, are a blast from the past.

Image credit: @150cfoodie

Jie Bakery is probably most known for its rainbow bread, which is also a common fixture across ice cream pushcarts and vans. These colourful loaves are light and fluffy with a soft chew and a slight sweetness.

Image credit: Eatbook’s Youtube video 

Choose to have them plain, or with a spread of your choice at $3.90.

Image credit: @inhalingcarbs

The plain traditional bread starts at $1.60 and goes up to $3 if you want to add on a spread. Kaya butter is a popular filling, as with peanut butter!

If you visit early, you can also find old-school buns filled with red bean, sweet potato, curry and more.

Everything is baked fresh on the premises, without added preservatives, so they have a shelf life of three days. For bread that’s filled with a spread, you’ll need to consume it within 12 hours.

To find out more about Jie Bakery, watch our full Youtube video on old-school traditional bakeries below!

Another must-try bakery in Singapore is Yi Jia Bakery House Cafe, which sells chunky kaya waffles and nostalgic luncheon meat buns in Upper Thomson! Alternatively, read our guide to the best old-school waffles in Singapore, priced from just $1.30.

Address: 123 Upper Paya Lebar Road, Singapore 534837
Opening hours: Mon-Sat 7am to 10pm, Sun 10am to 10pm
Tel: 9818 8386
Website

Featured image adapted from @150cfoodie and @mischievous__hodophile