Keedo Keedo: Italian Pastries Under $5 At Bugis |
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This New Bugis Patisserie Sells “Lobster Tail” Italian Pastries Under $5

14th March 2024

Keedo Keedo sells handmade lobster tail pastry at Bugis


Singaporeans are no strangers to good pastries. There’s a new pastry fad popping up every month: think Sweedy Patisserie’s cookie croissant or La Levain’s smashed croissants dipped in various sauces. Adding to this scene is Keedo Keedo, a newly opened bakery located seven minutes away from Bugis MRT Station. This family-run bakery specialises in Italian pastries, particularly sfogliatella, or what is more commonly known as lobster tail pastry outside of Italy.

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Contrary to popular belief, this pastry does not have anything to do with lobsters. Instead, it got its name from an uncanny resemblance to a lobster tail. Typically, sfogliatella comprises a layered pastry shell and a sweet, creamy custard filling. Similar to a croissant, it is crispy and light, the perfect snack to pair with your coffee!


Owner Gerald Kee shared that he spent two weeks in Naples, Italy after the pandemic waned, learning how to make these lobster tail pastries from an Italian baker-friend, before coming back to Singapore to practise his craft via video calls. To adapt the pastry to Singaporean tastebuds, Gerald tweaked the recipe of the filling to a custard cream that’s less sweet, while the traditional Italian sfogliatella filling contains semolina, sugar, and ricotta cheese. 

Now, his hard work has paid off with the opening of Keedo Keedo, his first physical bakery, last month. Gerald and his aunt, Helen, run the shop daily and are responsible for making all the pastries by hand.


We decided to try all their flavours, which include their signature French Vanilla With Maple Custard Cream, Sweet K Strawberry, and Fujisaki Apple With Cinnamon Strudel, priced at $3.50 each. We also tried their premium flavours, the Belgium Chocolate Ganache and the Nutty Peanut Butter, priced at $4.20 each.


My personal favourite was the French Vanilla With Maple Custard. The custard was lightweight and airy, but it did not leave me feeling too jelak despite already having a few pastries. The maple custard had a strong fragrance and taste, yet was not overpowering. I also appreciated that the custard was not too sweet, making this quite enjoyable.


Another favourite was the Fujisaki Apple With Cinnamon Strudel. Fujisaki apples are used as they are known to be naturally sweet as compared to other varieties. The filling also incorporated some apple chunks as well, adding an interesting texture to this pastry. The slight spiciness of the cinnamon also complemented the sweetness of the apples. This flavour reminded me of a less sweet version of a McDonald’s apple pie.


If you’re looking to share their pastries with your friends and family, you can opt for their boxes, which come with five pastries. Their Assorted Box is priced at $16.50 and includes three French Vanilla Custard, one Dark Chocolate Ganache and another Fujisaki Apple Flavour. Otherwise, you can get a box of five of one of their standard flavours—French Vanilla ($16.50), Dark Chocolate Ganache ($20), or Fujisaki Apple ($16.50).

If you’re looking for more delectable pastries, check out our best bakeries in Singapore guide. Otherwise, take a look at our Bugis food places guide if you’re around the area! 

Address: 732 North Bridge Road, Level 1 Counter 2, Curbside Crafters, Singapore 198700
Opening hours: Tue-Sun 11am to 7pm
Tel: 9058 8167
Keedo Keedo is not a halal-certified eatery.

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Photos by Maisie Chong.
This was an independent visit by

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