Food News

Magnolia Launches “Milk Carton” And “Ice Cream Bread” Plushie Blind Boxes

Magnolia has new blind box plushies for National Day

The blind box trend maintains its grip on the F&B world, with KitKat x DIMOO blind boxes and Starbucks x Mofusand being some recent launches. Magnolia joins the fray with their cute plushie and container blind boxes, alongside a new ice cream flavour!

The homegrown dairy brand has teamed up with Mr. Merlion & Friends to debut charming new packaging, each adorned with the lovable Merlion alongside our island’s most iconic landmarks.

Those looking to collect the plushie blind boxes will find them at exclusive roadshows, where you can redeem a random plushie with every $18 spent on Magnolia products. There are five cute designs to collect.

The plushie lineup includes nostalgic local favourites such as Loti Bread, Milk Baby, Milk Mummy and more, each with a unique, adorable expression. 

You can also get a Mr. Merlion and Friends tote bag with a purchase of four 946ml packs of Magnolia Pasteurised Milk, perfect for dabao-ing your goodies!

Don’t miss their newest ice cream drop: Coconut Ice Cream with Pandan Ripple and Wafer. A classic treat to beat the sweltering Singaporean heat, you can find these in packs of four for $5.55. You can also get their new Coconut Ice Cream in a tub.

Tupperware fans can obtain the container blind boxes, which are free for redemption with every purchase of any two 946ml Magnolia Pasteurised Milk or two 700ml Yoghurt Smoothies. There are six designs to collect!

Here are the roadshow locations, which are all happening on 9 to 10 August:

  • FairPrice Bedok Mall
  • FairPrice Junction 8
  • FairPrice Punggol Plaza
  • FairPrice Seletar Mall
  • FairPrice Tampines Hub
  • Sheng Siong Supermarket 154 Bukit Batok West Ave. 8
  • Sheng Siong 720 Clementi West Street 2
  • Sheng Siong 108 McNair Road

For more SG60 collabs and creations, check out Old Chang Kee’s curry puff socks and 7-Eleven’s locally-inspired ready meals. Blind box fanatics, don’t miss the Cassia Caneles blind boxes. 

Website
F&N Magnolia’s products are halal-certified. 

Photos taken by Marcus Neo.
This was a media drop by F&N Magnolia. 

Mordecai Lee

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