CEO Sweetie is a pop-up in Hougang and Novena with trendy tiramisu flavours
I’ve always had a love-hate relationship with tiramisu. While I adore its creamy, coffee-kissed layers, I often get sick of the overwhelming richness after a few bites. But when I heard about the flavoured tiramisu “bento” boxes at CEO Sweetie, I was eager to give their desserts a try.
On 13 January 2025, CEO Sweetie opened a pop-up in Novena and Hougang respectively. FYI, they will only be around till 26 January 2025.
There are 10 types of tiramisu on display here, the most popular of which is the Blueberry Tiramisu ($8.90). A single portion ranges from $7.90 for flavours such as the Original, Matcha, and Seasalt Oreo Tiramisu, to $9.90 for the Muscat Grape Tiramisu.Â
We started with the Original Tiramisu ($7.90), great for those who enjoy the creamy part of tiramisu as you get plenty of it here. The coffee flavour isn’t pronounced, so those who don’t drink coffee will enjoy it too.
Their Matcha Tiramisu ($7.90) features a creamy white cake dusted with a delicate layer of matcha powder. If you appreciate the grassy, earthy notes of matcha, you’ll love this as the matcha taste is incredibly strong with a lingering bitter aftertaste. Given the intense green tea flavour, you don’t get much of the coffee taste, so only get this if you’re an avid matcha fan.
Moving on to something more fruity, we tried their Blueberry Tiramisu ($8.90).
The vibrant pink layer of cream caught our attention. This was a collective favourite as the sweet-tangy blueberry sauce complemented the cream.Â
Pistachio has been all the hype since 2024, so we also opted for their Pistachio Tiramisu ($8.90). It features a pale green layer of cream topped with crushed pistachio bits lined across the cake.
CEO Sweetie’s pop-up is conveniently located at Novena Square 2 and Hougang Mall, and will be around till 26 January 2025, so be sure to drop by before they are gone! We hear that there will be another pop-up soon, so keep your eyes peeled for updates on their social media platforms.Â
If you can’t get enough of tiramisu, check out Beast & Butterflies for free-flow tiramisu at only $6++ every Friday. Alternatively, for more sweet treats, check out Parvifolia Cafe, a new under-HDB cafe in Bedok that sells floral ice cream till 2am.
Novena outlet
Address: 10 Sinaran Drive, Level 1, Novena Square 2, Singapore 307506
Opening hours: Daily 11:30am to 9pm
Hougang outlet
Address: 90 Hougang Avenue 10, Level 1, Hougang Mall, Singapore 538766
Opening hours: Daily 11:30am to 9pm
Website
CEO Sweetie is not a halal-certified eatery.
Beast & Butterflies Has $6++ Free-Flow Tiramisu Near Havelock MRT
Photos taken by Marcus Neo.
This was an independent review by Eatbook.
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