KITKAT launches Break Buddies plushies in Singapore
Image credit: KITKAT Singapore
KITKAT fans have a new reason to take a break—the brand has just launched a line of limited-edition collectible plushies in Singapore, each inspired by familiar local ways to unwind. The new launch features four unique designs: BBT Buddy, Gym Bro, Travel Kaki, and Chill Homie. These plushies will be available at major supermarkets and convenience stores, for a limited time only!
FYI: This new launch follows KITKAT’s recent collab with DIMOO in July 2025, featuring a limited-edition blind box collection.
Image credit: KITKAT Singapore
Priced at $14.90, each box includes one random plushie and two packs of KITKAT 10s share bags. You can get them at FairPrice, Cold Storage, Giant, Sheng Siong, Prime, 7-Eleven, Cheers, and FairPrice Online, while stocks last.
Image credit: KITKAT Singapore
Each plushie represents a different “break personality.” The most iconic of the bunch is the BBT Buddy, made for those who love a midday bubble tea run.
Image credit: KITKAT Singapore
Gym Bro speaks to those who de-stress by working out. The adorable KITKAT chocolate bar plushie holds a pickleball paddle in one hand!
Image credit: KITKAT Singapore
If you like to escape stress with a holiday, Travel Kaki is the plushie for you, inspired by Singaporeans’ love of travelling. Here, the plushie is seen with a suitcase packed and a passport in hand.
Image credit: KITKAT Singapore
Lastly, Chill Homie is for anyone who prefers quiet nights in with snacks and music.
We’re not sure how long these cute plushies will be around for, so grab them while you can!
If you’re into cute, food-themed collectibles, check out the Genki Sushi plushie bags that recently went viral. There’s also the KFC ButterBear collab that saw the fast food chain team up with the beloved cartoon bear for an exclusive drop.
KFC To Launch Butterbear Blind Boxes And Collectibles With New Thai-Thai Saucy Chicken
Feature image adapted from KITKAT Singapore
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