Meiji has a pop-up at Jurong Point till 27 August 2023
Meiji fans, this oneโs for youโtwo of their most popular snacks, Chocorooms and Uproll, are now proudly made in Singapore! To celebrate the launch of these made-in-Singapore editions, Meiji is holding a pop-up event at the Level 1 Atrium of Jurong Point this August with carnival games and more.
Image credit: Meiji Seika Singapore
Running from now to 27 August 2023, between 11am and 8:30pm daily, this pop-up event promises free snacks, exclusive merch, and themed carnival games, with prizes to be won!
Image credit: Meiji Seika Singapore
Put your skills to the test with a Chocorooms-themed bowling game, and challenge yourself to knock down as many pins, designed to look just like Chocorooms, as possible with a single strike!
Image credit: Meiji Seika Singapore
Otherwise, putt your way through an Uproll mini–golf course, and stand to win exclusive product stickers starring the ultra cute, dual-flavoured chocolate snack.
P.S. thereโs a roving Rubikโs Cube challenge at the pop-up too! Solve the puzzle under two minutes, and you might just find yourself the proud owner of a reversible bucket hat or socks!
In case you missed it, the adorable Chocorooms are now made in Singapore, at the recommended retail price (RRP) of just $1.
First launched in Japan almost 50 years ago, ใใฎใใฎๅฑฑ (Kinoko no Yama) is now one of the most recognisable Japanese snacks around.
Kinoko, or mushroom, refers to the shape of this snack, with its biscuit stem, and mountain (yama)-like mushroom cap. Get these in both the original Chocolate, or a Strawberry flavour!
The second Meiji snack thatโs now produced in Singapore is Uproll ($1.90 RRP), which was first released in Japan back in 1969โthatโs six whole years before Chocorooms hit supermarket shelves!
Fun fact: the shape of the Uproll chocolate was inspired by Apollo 11, the historic spacecraft which successfully brought man to the moon for the very first time.
If youโre a fan of these triangular choco snacks, try this with your next purchase: roll an Uproll choco in your mouth, and try to split the strawberry and milk choco cleanly. Break it apart cleanly, and itโs believed to foretell good luck for your day ahead.
What are you waiting for, head to A Fantastical Journey at Jurong Point from now till 27 August to try their new made-in-Singapore Chocorooms and Uproll snacks. Thereโs lots of exclusive merchandise to be won, free samples, and promos on these newly launched products!
Find out more about the Meiji pop-up event here!
Photos taken by John Lery Villanueva.
This post was brought to you by Meiji Seika Singapore.
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